And now that we actually have places to go, it's no surprise that Google has seen a 90 per cent increase in searches for self-tanner since the start of 2022.įrom tanning drops to self-tanner mousses and mists, and tanning butters, there's a fake tan formula to suit your skin and time constraints. ![]() Body positive tanning brand Isle of Paradise reported an uplift in sales of 270 per cent in 2020 with its busiest week ever taking place when the UK first went into lockdown. It's worth repeating, but the safest way to tan is to wear your SPF daily (promise us you do this!) and then - fake it, baby! Our love of self-tan is only growing - even being housebound throughout lockdown, we still made the effort.
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